How and why have the concepts of new waves or new generations been Essay - 1

How and why have the concepts of new waves or new generations been used in writing the histories of European or world cinema - Essay Example The review of world and Taiwanese cinema, in particular, reveals that there is an inherent relationship between historical intricacies and the melancholy of being Taiwanese, as demonstrated by the films produced under the Taiwanese new wave of Cinema. In particular, the 1980s and 90s were the years that the writers of Taiwanese film used the media to communicate the cultural identity of the people, and also the time that the new wave and genre came to the attention of the world. The historical identities revealed in the cinematic presentation include the country’s connection to China, including their divergence on the legitimacy of China as a culture and a nation-state. The historical relations reflected through the new wave of cinema include the relocation of MinTang’s government, after the defeat that took place during the 1949s in China. In the view of Lu and Yeh, it is necessary to explore deeply, the language used in cinema, as well as the issues that identify it, including symbolism and language.1 This approach is particularly applicable to the exploration of resistance movies, as these are predominant in the new wave of cinema produced in Taiwan. In essence, the concepts of the new wave were used, because cinema is a symbolic language that is fashioned using cimenatic codes. These codes include lighting, performance, editing, sound and camera shooting, among others. The combined usage of these codes makes cinema a highly effective channel for the expression of identities at the various levels, including cultural, political, national or individualistic. The second qualifier for the usage of cinema is that the language used in cinema can be used to express the identities of the people. For example, it can be used in highlighting the theme of historical instability, as a reflection of political communication or meaning. In the particular case of Taiwan, language is likely to be

Analysis the market environment of Dairy crest Essay

Analysis the market environment of Dairy crest - Essay Example Government use the following methods to support dairy industry: In spite of the fact that dairy industry operates in friendly environment, it has been facing some legal hurdles. For example, dairy makers could not under the law of the United Kingdom assert that their products could treat or prevent diseases, however could claim that their products had some useful benefits once the evidence to this effect had been provided. Economic factors. Dairy industry of the UK is highly competitive. The UK is the third producer of milk in Europe. There are several large purchasers of milk on the market, and Dairy Crest is one of them. British economy is growing at the rate of 3% and there is strong demand on health food products; however dairy industry and Dairy Crest in particular suffers from several unfavorable economic factors: Social factors. Social factors are one of the most important factors in the development of marketing strategy of Dairy Crest. British population is more health conscious, and Dairy Crest has already been trying to adapt itself to this trend by launching new updated version of its diary product St Ivel Gold and Clever Milk, both are enriched with beneficial oils. So far the expansion into health-food market has been successful; the company claims that the growth in this niche of the market has been more than three times higher than in the market of usual dairy products. UK has ageing population and it might not be an encouraging news for the producers of some of the dairy products, such as milk; however if the industry manages to produce more health-beneficial products, especially those that can help cure or prevent age-related illnesses, the ageing factor might be an advantage . Technological factors. One might not expect some revolutionary technological innovations on the market, however taking into account the fact that demand on the health food has been growing steadily, one can expect the rising in the expenditures on the R&D to produce more beneficial diary products.